2018年中国电商与零售创新国际峰会

麦肯锡研究报告显示中国电商市场在持续6年的快速增长后，中国电子商务总交易量增长放缓：从2011年74%的增速下降至2017年的19%预计值。增速减缓的其中一个原因是纯线上零售平台已触顶。阿里巴巴集团董事局主席马云认为：未来，线下与线上零售将深度结合，再加现代物流，服务商利用大数据、云计算等创新技术，构成未来新零售的概念。纯电商的时代很快将结束，纯零售的形式也将被打破，新零售将引领未来全新的商业模式。

“新零售”的时代背景下，品牌主如何真正打通全渠道的闭环，逐步从单纯的电商渠道、线上线下融合，到以客户为中心的全渠道、全触点发展；同时充分挖掘用户在各个场景中的数据行为，为消费者提供无缝的、全闭环的消费体验，实现贯通消费者生命周期的品销全链路；并且突破营销传统瓶颈，实现从品牌塑造到效果达成的整合全链路的营销。

本次峰会将针对中国电子商务现状，全渠道体验，多场景触发，社交植入，数据驱动的深度个性化，农村电商，跨境电商，智慧供应链、物流，数字支付等要点与数百家国内外品牌商、零售商一起共同探索未来品牌的零售之路，为零售商提供有效的解决方案从而在新零售时代立于不败之地。

本次论坛将包括：

Ø    业界知名权威精彩演讲

Ø    150+国内零售业、品牌商及服务商等相关企业决策人交流

本次论坛将就如下热点话题进行深入探讨：

Ø   中国电子商务与零售发展趋势与未来

Ø   数字消费者全渠道购物体验

Ø   快消品牌的数字零售探索与实践

Ø   渠道下沉，驱动家电行业生态革新

Ø   人工智能推动电商服务不断升级

Ø   企业如何提升电商物流的效率，降低运营成本

Ø   崛起的农村电商，打通电商进农村“最后一公里”

Ø   数字技术驱动智慧供应链

Ø   新零售背景下跨境电商新格局

Ø   消费升级刺激跨境电商

Ø   跨境电商新模式，构建媒体驱动型电商

Ø   数字支付引爆零售消费业变革

……

更多详细内容，请登录官方网站：

2018年中国电商与零售创新国际峰会

http://www.ecvinternational.com/2018echinaretail/

峰会信息请咨询：

联系人：Linda Jin

电话：+86 21 8026 0708-820

传真：+86 21 6605 2939

邮箱：lindaj@ecvinternational.com

China Ecommerce and Retail Innovation Summit 2018

“China Ecommerce and Retail Innovation Summit 2018” which will be held in The Longemont Shanghai on March 12-10, 2018. The Summit is organized by ECV International Shanghai Co.

McKinsey research report shows that the growth of trading volume in China's E-commerce market has slowed down after consecutive 6 years of fast development, from 74% in 2011 to estimated 19% in 2017. One reason for such slowdown is that pure online retail platform has hit the top. Jack Ma, Chairman of Alibaba Group said: in the future, offline and online retail will be combined profoundly. Combined with the modern logistics, the service provider will make use of the Big Data, Cloud Computing and other innovative technologies to constitute a new concept of the future retail. The age of pure E-commerce will soon come to an end, the pattern of pure retail will also be broken, and the new retail will lead a new business model in the future.

In the new retail era, the brand owner should get through omni-channel closed loop; advance gradually from the pure E-commerce channel, and the integration of online and offline platforms to the customer-centered omni-channel and all-contact development. Meanwhile, the data behavior of users in all scenarios should be explored, so as to provide consumers with seamless and closed-loop consumption experience and achieve the product marketing omnichannel throughout the consumer life cycle. Besides, the traditional marketing bottlenecks are broken to complete the integrated omni-channel marketing from brand shaping to achievement realization.

At this summit, hundreds of domestic and international merchants and retailers will gather together to discuss the status quo of the China’s E-commerce, omni-channel experience, multi-scenario triggering, social media, data-driven in-depth personalization, rural E-commerce, cross-border E-commerce, intelligent supply chain, logistics and digital payment, in order to explore a retail path for building up brands in the future, and provide an effective solution for retailers so as to facilitate them an invincible position in the new retail era.

China Ecommerce and Retail Innovation Summit 2018:

Ø    Wonderful Speeches by the Executives of Well-known relative Enterprises

Ø    150+ Retail, Brands, service provider and Relative Enterprises at Home and Abroad

This forum will focus on the hot topics as below：

Ø  Development trend and prospect of China’s e-commerce and retail

Ø  Omni-channel shopping experience for digital consumers

Ø  Exploration and practice of FMCG digital retailing

Ø  sinking, driving the ecological reform of home appliance industry

Ø  How can enterprises improve the efficiency of E-commerce logistics and reduce operating costs?

Ø  The rise of rural E-commerce : build the “last kilometer” in countryside for E-commerce

Ø  Digital technology drives the intelligent supply chain

Ø  Cross-border E-commerce new layout against the new retail background

Ø  Consumption upgrade stimulates cross-border E-commerce development

Ø  New model for cross-border E-commerce : build the media-driven E-commerce

Ø  Digital payment triggers retail industry revolution

……

More details, please visit our official website:

http://www.ecvinternational.com/2018echinaretail/

China Ecommerce and Retail Innovation Summit 2018

Contact Us:

More summit Information: Linda Jin

Tel: +86 21 8026 0708-820

Fax：+86 21 66052939

E-mail: Lindaj@ecvinternational.com